Are You Positioning Yourself As An Expert On The Internet?
We could debate forever over the point of what makes someone an expert in their field. It is my opinion and belief that you can become an expert in almost any area, if you are willing to read and do research on your topic.
When I came online in 2005, I felt like I could never [...]
Article Marketing – Writing Articles Consistently Will Bring You More Prospects
I have been writing articles for two years now. My goal was to write 1000 articles during this time, but I am only at about 894. This is because I have been writing eBooks, teaching writing, technology, and marketing courses, and doing some public speaking, as well as just writing articles.
The idea here is that [...]
Write An E-Course To Connect With Your Target Market
When I was getting started online in 2006, I knew it was imperative to have a free giveaway to get people to sign up on my list. In years past, people were excited just to receive an email, so getting them to join your list, with the promise of receiving regular email from you, was [...]
eBook Writing And Marketing – Getting Rich With Just One eBook
Someone asked me when I was speaking recently if they could make enough money by selling just one eBook to quit their job and pay their bills. I spent the next hour explaining the answer to him, long after the conference I was speaking at was over. The answer depends on many things.
You want to [...]
Write An eBook To Position Yourself As An Expert
When you write an eBook, you have complete creative control over what you include and how you choose to present your information to prospective readers. I encourage my students to draw upon their life experiences, previous or current careers, and any other interests or areas of expertise that will add to the unique quality of [...]
Position Yourself As An Expert By Blogging About Your Passion
Most of you know that I have more than a dozen blogs. No, I don’t post to each one every day. Yes, they are all on different topics in various niches. Three of them are for small businesses that I market for.
The biggest question I get is regarding where I come up with fresh ideas [...]
Can Reading Magazines Give You Ideas For Your Articles And eBooks?
When was the last time you sat down and enjoyed a magazine about a topic you write about? Writing articles to market yourself and your business can create a lead generating system for you for years to come. Once the article has circulated around the internet, people from around the world will be able to find you [...]
Blogging To Build An Online Business – The Fastest Way To Position Yourself As An Expert
Blogging to build your online business will be the fastest way to get your name known on the internet. Even though there are several million blogs out in the blogosphere, yours can stand out and you can become known in your niche if you are willing to do some work, especially during the first two [...]
Bruce Bair of Get The Skinney – Mentee Spotlight
This month I am highlighting mentee Bruce Bair. He is a Physician’s Assistant living in Chapel Hill, North Carolina. He is also a wellness coach. Check out his blog at Get The Skinney, and be sure to sign up for his excellent information on fitness, nutrition and weight loss. He has started a weight loss [...]
Should I Write An eBook If My Business Is Offline?
This is the question I have been asked most in the past month or so. As people begin to feel the pinch of the downturn in our economy, they are looking for ways to supplement their income while still maintaining their offline business. This is what I tell them.
Having a special report and an eBook [...]
Writing Your eBook to Position Yourself As An Expert
There has never been a better time to write, market and sell your eBook. Becoming an author helps you to establish credibility and position yourself as an expert in your field. My eBook Writing Mastermind class starts again at the beginning of June. This will be a 4 week writing program to get your eBook [...]
Content Marketing Online
Creating and distributing relevant content to your readers is known as content marketing. It is a way to give out your information so that people want to engage your services and purchase your products. We have all been marketed to in such a harsh, in-your-face way and it’s time to change how we do business online.
Whether [...]
What is your niche?
In the physical world people will ask you “What do you do?” when they first meet you. Online, that is replaced with “What is your niche?” If you are not sure how to describe what you do and what niche you serve, no one else will be able to figure it out either. Take some [...]
Position Yourself As An Expert
I received an email yesterday from a woman who was in one of my ebook and article writing classes last summer. I had not heard from her since the class ended, which was in July of 2007. She told me that she had been writing articles regularly and had even written an outline for her ebook. [...]
Getting Publicity for Your Ebook
Publicity for you and your ebook will lead to more sales. There is an old saying that ‘there is no such thing as bad publicity’, and I have come to believe this to be a fact. I do publicity and marketing for the Rotary Club here in Santa Clarita, California. I joke that whenever one [...]
Search for Creative Ways to Find People Who are Interested in your Ebook Topic
Look for ways to find people who are already interested in your topic. This can be done offline if you think about it creatively. No matter what you are writing about, there are people who belong to groups, club, and organizations that are directly or indirectly related to what you know about. Visit these groups as [...]
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