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Copywriting and Content For Baby Boomers and Beyond
Posted by Connie Ragen Green on Aug 13, 2008 in Copywriting, Marketing to Your Niche Audience
Once you know exactly who your ideal clients are and your target audience, take a look at their age. As our population continues to get older, more and more of us fall into the Baby Boomer category. Yet I regularly see advertisements and information geared more towards the younger crowd.
There is a post by James Chartrand that addresses [...]
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