EBook Writing and Marketing Secrets

I just came back from Atlanta, where I spent a week with two different mentors. They both spoke at length about e-courses, where you take the content from your eBook or other writing and turn it into a class you handle completely by email. I thought about this and told them about the way I prefer to teach, using teleseminars with email follow-up.

When they showed me exactly what they are doing I decided to revisit the idea when I returned home. I am now organizing some material on writing articles, blog posts, and eBooks into an e-course that could be taught over a four to six week period. I would give assignments at the end of each lesson and the students could return what they write by email the following week. Many people, especially those who do not attend my teleseminars, may prefer to learn in this manner. Teaching online is all about making it simple for people to accomplish their goals in a way that is convenient for them.

I will provide my course to anyone who is interested as soon as it is completed. That way I can receive both testimonials and feedback before I present it to people for a fee. I’ll keep you posted on the content of this new e-course.

Now that gasoline is more than four dollars a gallon across the United States, even the media has to admit we are in a recession. This gives me even more reason to be so thankful for being able to run my entire business from home. My income has steadily increased every month for the past six months and will most likely continue to rise for the remainder of this difficult economic period. I have always said there is no recession on the internet, and I believe that more strongly today than ever before.

If you are still trying to decide whether you should write an eBook and get started with an online business, take action now and ensure your future. By now you know that my information is solid and that I break everything down in terms and steps that you can understand. I can teach you how to research your niche, write an eBook, start a blog, and build a short website to sell your eBook. I know this can be done during my six week course, because many people have already done it.

When you sign up you will also receive a consultation with me, my Article Writing and Marketing E-Course, and Bonus classes on using Google Adwords (Pay Per Click) and FrontPage. Visit the eBook Writing and Technology Mastermind page to sign up right away.

Do you want to write an eBook? It seems like almost everyone you meet has written an eBook or a traditional book of some kind, but what is the reason behind it? You must ask yourself this question before you begin a course or program that will teach you how to do it correctly. Here are the three main reasons that people usually have for wanting to write an eBook.

• One reason for writing an eBook is to gain visibility and credibility in your field. By writing an eBook you will be perceived much differently by others. This can lead to public speaking engagements, job offers, book deals, and other lucrative opportunities.
• You may write an eBook strictly as a lead generator for your business. If you are already established as an author, speaker, coach or other professional, writing an eBook will help you to increase the business you already have.
• The third reason for writing an eBook is to make passive income online for years to come. The majority of people come into my program with this in mind. By finding a niche of hungry prospects that are willing to pay for information they want, you can do extremely well on the internet. Just remember to write your eBook in a way that gives people what they want, not what you think they need.

My eBook Writing And Technology Mastermind course begins on June 18. I still have spaces available and the class is priced to be affordable and accessible to everyone who wants this information. Find out more and sign up now.

Marketing yourself and your online business is a full time job. You might as well make it fun, and writing articles and blogging allows you to do that. Most of you know that I have now written more than 630 articles during the past 14 months, but you may not know that I have also been blogging since 2005.

I started out with Blogger, Google’s free service, but quickly realized that it was not good for professional business purposes. Free is not always better, and that is particularly true when it comes to blogging platforms.

I looked next at WordPress, but saw that the free version was no better than Blogger and the hosted version was just too technologically advanced for what I wanted to do. (This blog is done on WordPress, but it was installed by people who do it professionally. It can run into several hundred dollars or more to have a custom WordPress theme with plug-ins installed on your server.)

In the fall of 2005 I found the Blog Squad, Patsi Krakoff and Densie Wakeman. They introduced me to the Typepad blogging platform. Typepad can be set up in less than an hour and the cost is as low as $4.95 US per month, although I recommend the Plus package, which runs $8.95 US per month. It is much less if you pay by the year.

You can learn everything about maintaining your Typepad blog by reading Patsi and Denise’s book, Build A Better Blog. I keep it next to my computer and refer to it regularly when I want to make a change or add another feature to one of my blogs. I also belong to the Blog Squad’s Mentor Program. The price is right and the information is priceless. I must say that the Blog Squad have been instrumental to my success online.

Yes, I am completely serious about what I am saying in the title of this post. No matter how busy you think you are, there is still time troughout your day to devote to writing your eBook. By managing your time well, you will be able to write every day and get your eBook written, even if you have other full-time commitments.

I keep a spiral bound notebook with me at all times. I have one in the car and another one in my purse. Whenever I have an idea about something I want to write about, I make sure it gets into the notebook. I have even been known to pull over to the side of the rode and write down my ideas. The dullest pencil will always be better than the sharpest mind, so I don’t let my ideas get away.

Look for time throughout your day to write your eBook. If your mornings are very busy, see if you can find 20 or 30 minutes to write after you have completed your morning tasks. If you go to a job every morning, leave home early and find a comfortable place to sit in your car and write.

When I was still teaching in the classroom, (more…)

You will sell more eBooks when you tell people how to solve the problems they have that are related to your niche. People will do more to alleviate their pain than they will to gain pleasure. The whole idea of being able to download an eBook from the internet at any hour of the day is based on the premise that people want answers to their problems immediately.

For example, if your niche is parenting infants and toddlers, you may be writing an eBook about how to have a happy and well-adjusted child. Parents will be interested in that type of information, but imagine their little one has an earache. Can you see how much more motivated they would be to purchase information on how to solve that problem when their baby is crying from the pain?

Think about the people in your target audience. What keeps them awake at night? What problems are they facing that you could help them with? Answer those questions and include them in an eBook.

Writing and selling an eBook online can become the equivalent of having a vending machine in cyberspace. This will only happen if you follow the necessary steps and systemize the process. Here are some things to think about as you build an online business that will pay off for years to come.

• Do your research first. Find out what information people want and are willing to pay for. Remember that people will pay for what they WANT, not what you think they NEED. You can change this need to a want while you are writing, so that your eBook appeals to a mass audience on the internet.
• Systemize the entire process so that very little human interaction is necessary. Set it up so that people pay online and then receive the eBook as a digital download. Write your eBook using Microsoft Word and then convert it to a PDF (portable document format) using Adobe Acrobat. This will cut down on customer service requests on how to open the file to access your eBook.
• Selling an eBook will bring you ten to twenty times as much profit as (more…)

This is the question I have been asked most in the past month or so. As people begin to feel the pinch of the downturn in our economy, they are looking for ways to supplement their income while still maintaining their offline business. This is what I tell them.

Having a special report and an eBook will give you an advantage in business, whether you work exclusively online or have a bricks and mortar business. You can give these away to prospects and clients, or begin to sell information about your business on a one page website. Either way you will see an increase in your income and begin to build passive income that will grow exponentially over time.

Begin to write down important ideas that people would need to know if they came to you to do business. Think about everything you know that the average person does not. Whether you are a massage therapist or a house painter, you have specialized knowledge that others could benefit from. Don’t give in to the recession; take your business online and global and you will see it all very differently.

When you work online, you will find that there is no recession. If anything, people are more willing to do business during difficult economic times than during prosperous ones. By writing articles and an eBook you will be able to build an online business that will bring you profits for years to come.

No matter what topic you choose, having an eBook for that niche market will be a way to sell your information to people around the world. The economy is different everywhere, so don’t let talk of a recession stop you. You can easily write from home and build a business to supplement or replace your current income.

Be sure to sign up for my weekly teleseminars on how to write articles and turn them into profitable eBooks. I also teach the technology you will need to run your own online business and make money with your writing and other products and services.