EBook Writing and Marketing Secrets

Search engine optimization is the process of using your keywords in ways that make it easier for people to find you on the internet. This used to be a mysterious subject that people were willing to pay others to do for them, but now you can easily optimize your own articles, blog posts, eBooks, and websites so that you can compete with online businesses that have millions of dollars of revenue each year.

On Saturday, June 14, I will be interviewing SEO expert Lynne Lee. Lynne is a Christian life coach living in the United Kingdom. She began studying search engine optimization a few years ago, became fascinated with it, and is now considered an expert in this area.

If you are on my list already you have received an invitation to this free teleseminar. If not, leave your name and email in the box on the right, and you will be invited. You will learn simple ways to get page one ranking on Google, and how to make it easier for people in your target audience to find you online. Visit Lynne Lee’s site to find out more.

If you are busy at work writing your eBook, the last thing you may want to take on is more writing. But, by blogging and writing articles, you will be able to leverage your time spent writing so that you can sell your eBook more easily once it is completed.

Determine the keywords that relate to your eBook. Then use these keywords in your blog post titles and the titles of your articles. This will help more people find you when they are searching online for your topic.

Article writing and marketing will also bring many new readers to your blog. You can let these readers know about your eBook when they visit your blog, and encourage them to sign up to receive email updates. This will build your list so that you can begin to market your information and products to them over time.

Over time people will be able to find you in the search engines as they type in the keywords you are using. This is all a part of SEO (search engine optimization) and means that you are using the words and phrases (keywords) that relate to the topic of your eBook in a way that makes your website and blog easier to find. The more people find you based on your keywords, the more likely they are to be interested in purchasing your eBook.

March Madness is about more than just basketball. If you are using current events as a way to piggyback off a popular keyword phrase, you will know that this is a great time to tie basketball and March Madness into your niche. It should also be a great time to write your articles and ebook because others will be glued to the television, allowing you to go off by yourself and write. Think about how you can relate your writing to what is happening in the news. You can’t do this everytime you write, but once a month or so will keep your blog and articles more interesting.

SEO - Search Engine Optimization - will give your writing a better chance of being found on the internet. By placing your keywords correctly in your articles, blog posts, and on your website, you can rise above the crowd so that people can find you. My firend and colleague, Lynn Lee, has written an ebook that explains in detail how you can do your own optimization to raise your organic search rankings in Google, Yahoo, MSN, and the others. This book is called SEO Is Simple, and can be found at the website of the same name. If you still aren’t sure how important this is to your online business, email me and I will send you a chapter from Lynn’s book.

When writing and submitting your articles to the directories, you will also want to optimize them using your keywords. I will be discussing keyword prominence, keyword placement, and keyword density on my technology call later today. Sign up in the box on the right and you will receive the call-in information.