EBook Writing and Marketing Secrets

Once you know exactly who your ideal clients are and your target audience, take a look at their age. As our population continues to get older, more and more of us fall into the Baby Boomer category. Yet I regularly see advertisements and information geared more towards the younger crowd.

There is a post by James Chartrand that addresses this situation very well. James talks about writing to an older audience and what you need to consider. Using short, concise sentences, and a larger font size are just two of the reasons to think about what and how you write.

When I write my web sales copy I write directly to the person whom I believe will be reading it. I have given this person a name, age, location, interests, annual income, and more. This person represents all of the men and women in my target audience. I get inside of the mind of this person and answer their questions before they even think to ask them. You can do the same thing. Be sure to address the needs and wants of your ideal client, whether you are writing an article, a blog post, an eBook, or sales copy.

You can download my 21 element Copywriting Checklist and apply this information to every point on the list. Writing web sales copy is different from print copy. You will see that as you read through the checklist. Being able to reach your target audience and offer them copy that is easy to read will save you time and make you money.

This morning I went to the networking meeting held weekly in my city. I like to visit them about every 6 months or so to see what they are doing. It is not a group that would be a good fit for my online business, but I do offer them tips on how to promote their offline businesses. I am always thrilled when one of them has written an article or started a blog, but they are pretty set in their ways so this does not happen very often.

Today I was pleasantly surprised when one of the members got up to speak about her landscape design company. She now understands that not everyone with a backyard is her ideal client. Once she was able to focus on which people she wanted to work with, she was able to let everyone else go.

Think about the eBook you (more…)

One part of my online business involves marketing for three small businesses. I write articles, blog, and send press releases for a handyman, an insurance agent, and a plumbing company. You can do the same thing as you are building your online business.

I began by setting up a blog for the handyman two years ago. I would write about the work he did and include pictures with many of the posts. I always included keywords in the post titles, which included the name of his city and the words handyman, patio cover, kitchen faucet repair, ceiling fans installed, or anything else that we was doing. Within a few months his phone was ringing and he had discontinued all other advertising. I had also started writing one or two articles each month for him, making sure to include these same keywords in the article titles.

By this time the insurance agent had found out what I was doing and asked me to do the same for him. We negotiated a monthly fee and I began writing. The most recent (more…)

Most of you know that I have more than a dozen blogs. No, I don’t post to each one every day. Yes, they are all on different topics in various niches. Three of them are for small businesses that I market for.

The biggest question I get is regarding where I come up with fresh ideas and new content for each blog. The simple answer is that I always have my eyes and ears open. I read other blogs and subscribe to many email newsletters. I listen to other people’s teleseminars. I read articles online that are related to my topics. The end result is that I will never run out of things to write. You can do the same thing and position yourself as an expert in the process. Here are some suggestions for better blogging:

• Spend time researching your topic, both online and off.
• Read everything you can on your topic.
• Read other blogs and leave comments when you have something to add to the conversation.
• Google your topic and visit the sites that come up. Don’t just visit the ones on page 1 and 2 of Google; go to page 10 and see what gems you can find.
• Love your topic and be passionate about it. It will show in your writing.
• Be thankful that you have the opportunity to express yourself freely on your blog. Just 5 years ago, blogs were in their infancy. Now they are among the most powerful and influential sources of information the world has ever known.

Whether you are new to working online or have been making money on the internet for a few years now, you should know that there is a lot of opportunity when it comes to affiliate marketing. When I was just starting out I didn’t want to promote other people’s eBooks and programs. I was very busy writing my own eBook and didn’t want to spend time on anything else. What I finally realized was that I could start making money within weeks by promoting other people’s products and services by becoming an affiliate for them.

First, I signed up for a free account over at Clickbank. Then I began to search for products that I could make money from by writing articles and blog posts. When I figured out how difficult it was to find anything on Clickbank, I signed up for a year over at Clickbank Prosearch. This service makes it simple to search for products using keywords, and then promote them through your affiliate link at Clickbank. I use the two sites simultaneously; ProSearch allows me to find the products and Clickbank sends me a check every two weeks.

The way that I actually promote these products is by (more…)

Having your own segment on an internet radio show is a great way to let people know who you are and what you do. I have just started doing weekly shows on Blog Talk Radio, and I can tell you that it is a unique way to find new prospects and clients while building your list. If you think you may be interested in hosting your own show, here are some suggestions that will make it work for you.

• Register for an account and spend some time getting to know how the system works. You don’t want to have to be looking for what you need when your segment is about to begin.
• Commit to do a show each week at the same time for the next four weeks. Blog Talk Radio allows you to book for up to a month in advance. This will give people an opportunity to listen to what you have to say and get to know you. You want to develop a following and this is the best way to let people know what time your show will be so that they can plan ahead.
• Use your keywords (more…)