Copywriting – Headlines Are Important In Your Web Sales Copy
Writing your own web sales copy can be the most daunting task, but it doesn’t have to be that way. You may be surprised to learn that copywriting is a part of the Internet marketing process that can be achieved quite easily. The important parts of this process are the headline, the story, and the [...]
Marketing To Your List – Email Your Prospects Regularly
Once you have even a few names and email addresses of prospects you will need to write to them. Staying in touch with your list is crucial if you are going to be doing business on the Internet, but many times new entrepreneurs are hesitant because they aren’t sure what to say. They also tend [...]
Writing Your Own Web Sales Copy – Copywriting 101
Being able to do your own copywriting seems to be the most difficult part of starting an Internet business for most people. The mystique of traditional copywriters being able to write hypnotic sales copy is enough to make the new entrepreneur give up. Do not feel this way. You are capable enough to learn how [...]
Copywriting Tips – Learn To Write Your Own Sales Copy
Copywriting can be a real challenge for those new to marketing on the internet. You may have seen many sales letters by now and are wondering just how people are able to come up with something that will sell their products and services online so well. The answer is that they started with a plan [...]
Copywriting and Storytelling – My First Experience With This Online
I wrote my first eBook at the end of 2006. I had worked in real estate for 20 years, and knew how to get business by marketing yourself online. But this is not how I came to write this eBook.
My neighbor was struggling to make money in real estate. The market was changing in 2006, [...]
Storytelling – A Compelling Form Of Sales Copy For The Web
As young children we asked the adults around us to tell us a story. It was our way of making sense of the changing world around us. School brought more stories, and soon we had stories of our own. It is no wonder that storytelling works so well in our web sales copy.
Storytelling allows readers [...]
Using Features and Benefits To Sell More Online
The concept of features versus benefits can be a confusing one, especially if you are new to internet marketing. People tend to talk about the features of their product or service, not realizing that no one buys features; they only buy benefits. The best example is the one about the drill. No one cares about [...]
Copywriting Is NOT Writing!
My friend and colleague Ben Settle has been telling people this for awhile now. Copywriting is persuading and – yes – selling! You don’t make any money on the internet unless something is sold. So instead of thinking of selling as such a horrible thing, embrace the idea of letting people know about something they [...]
Writing Web Sales Copy – Use Copywriting To Sell More
Web sales copy is the name given to copywriting for the internet. Unlike print copy, sales letters written online are read by scrolling down to continue reading. This makes the writing styles very different from one another.
I teach copywriting for the internet in my Inner Circle Mastermind program. We go into detail on all 21 [...]
Selling Your eBook Or Info Product – Is A Sales Letter Really Necessary?
I teach people how to write eBooks and create an info product they can sell on the internet. Creating this product is just the first step in the process; you then must market it to people who would benefit from your information.
This is why I also teach people how to write articles, blog, hold teleseminars, [...]
Finding Your Voice When You Begin Writing Online
It took me about six months to truly find my voice on the internet. If you are just starting out with building your online business, be prepared to write on a daily basis so that you, too, can find your unique way of writing about what you know. Once you do this, it will be [...]
All Ya Gotta Do Is…Write Naturally
If you are old enough to remember the Beatles version of the Johnny Russell song “Act Naturally”, or even older, and remember when Buck Owens first released it back in 1963, two years before the Beatles recorded it, you remember that the lyrics tell us to just act naturally in order to hit the big [...]
Writing A Sales Letter – The Simple Art Of Copywriting
Words are very powerful. They can change lives for both the better and the worse. If you have written an eBook or short report, you have most likely used the power of your words in an attempt to make someone else’s life better than it was before they read your material. But now you must [...]
Copywriting and Content For Baby Boomers and Beyond
Once you know exactly who your ideal clients are and your target audience, take a look at their age. As our population continues to get older, more and more of us fall into the Baby Boomer category. Yet I regularly see advertisements and information geared more towards the younger crowd.
There is a post by James Chartrand that addresses [...]
Copywriting – Writing Your Own Web Sales Copy To Promote Your Products And Services
Once your eBook or other product is finished, how will you promote it to the world? Writing your own sales copy is the best way to promote your eBook and other information products on the internet. Many people are intimidated by the idea of doing their own copywriting, and do not even know where to [...]
Writing Your Sales Letter For Your eBook Or Other Information Product
The very best time to write your sales letter is while you are writing your eBook or other information product. During this time of creating a product to sell on the internet you are more aware of the benefits it will have to the final user. As you are writing or recording your eBook or [...]
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- How To Outsell Other Affiliate Marketers
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- Copywriting – Headlines Are Important In Your Web Sales Copy
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