EBook Writing and Marketing Secrets

The very best time to write your sales letter is while you are writing your eBook or other information product. During this time of creating a product to sell on the internet you are more aware of the benefits it will have to the final user. As you are writing or recording your eBook or other information product, write down the features and benefits of  what you have to offer.

You can also use the details of your product to write powerful headlines. You will be emotionally connected to your writing during this creation stage, and that is when the best sales material will come through. You can share stories about how you came to write you eBook and tell your readers more about how this information will help them to achieve similar results and outcomes.

Go back and forth between your eBook and your sales page. Include the reader in the entire process and your sales copy will speak directly to them. Use bullet points to point out features and benefits that may otherwise be overlooked. Years from now you will be glad you took the time to write the sales copy early on in the product creation process.

When I first began to build my online business, no one told me I would need to do so much writing. I just wanted to work from home and make more money than I could doing anything else, so I started writing.

I had always wanted to write, but had been told by various people over the years that my writing was not very good. So, for twenty years I did not write. I edited other people’s writing. I was a teacher and also worked in real estate. There were lots of papers and reports that needed to be edited and I was the one to do it.

Almost three years ago I began to pursue my online business, and that is when I found out how much writing was involved. These are the 5 types of writing I now do daily:

•  Emails – it is important to make your subject line interesting, or people will not open the email to see what you have written

• Blog posts – I have several blogs and always want to write posts that are informative and interesting to my readers
• Articles – I have now written almost seven hundred articles during the past fifteen months. The articles must teach the reader something they want to know and make a point about the topic you are writing on.
• eBooks and special reports – these are short books on a particular topic. I am now writing my fourth eBook, which will be sold online and bring passive income for years to come.
• Sales pages – this is copywriting for the internet and is the way to sell what you have created, such as eBooks, special reports, audio files, and other products.

I now look forward to writing every day. If you enjoy writing, you will love working on the internet. Keep this in mind when you begin to work online. Writing will be the key to your success.

Many people believe that if they write an eBook, thousands of prospects will be anxious to purchase it online. This is not necessarily true, especially if you are new to doing business on the internet and have not yet built a list. The key lies in writing an effective sales letter, one that will attract people who are interested in information o your topic.

Copywriting, or web sales copy, is one of the most mysterious pieces of the internet marketing puzzle. The truth is that it is one of the highest paid professions to be involved in online, and breaking in to this field on the internet is extremely competitive.

In the beginning you will want to write your own sales copy. You can download my copywriting checklist here and learn the fundamentals of writing sales copy for the web. Be sure to sign up for my free weekly teleseminars to learn more and to ask your questions.

Writing a compelling title will help you to sell more ebooks. But the title of your ebook is not the only title you need to think about. Each chapter in your ebook also needs a powerful, keyword rich title. Think about your titles as the headlines and sub-headlines that you will use in your sales copy. Let me explain further.

While you were writing your ebook you were researching to find the best keywords to describe your topic.  You used these keywords in the articles you wrote and continue to write, and finally chose a keyword rich title as the name of your ebook. Now go back and look at each chapter. Do the chapter titles take full advantage of your keywords? Each chapter needs to grab the attention of your readers and draw them into your information, making them want to know more.

When you are ready to write a sales page for your ebook, look back at the list of titles you have already written. One of these can be turned into a headline for your sales letter. Others can be used as your sub-headlines. You want the reader to be drawn in as they read your sales letter so that they will feel they absolutely must have your ebook.

Make a list of titles and headlines for your ebook. When you see something from someone else that grabs your attention, write it down and see how you can apply it to your ebook. The fact is that a great title is the best way to sell more ebooks.

Yesterday I was contacted by a man who lives in Pennsylvania. He was referred to me by someone who had taken one of my writing courses last year. This man has written an ebook and was hoping to sell it online. It has been almost a year now and he isn’t making any sales. I had him send me a copy of the ebook so I could get an idea of his niche, target audience and writing style.

The ebook is very well written. It is 96 pages long and provides lots of good information on his topic. I then asked him where one could go to purchase this ebook online. He gave me a link to  (more…)

Writing your own web sales copy will save you thousands of dollars over the next few years. An effective and powerful sales letter will sell many times the number of ebooks than you may have previously experienced. I have written a copywriting checklist, giving you the 21 elements of a sales letter for the web, that is yours free. Email me and I will send this valuable checklist to you right away.

Sales copy for the internet is very different than copy for newspapers and magazines. For more information, and to find out about a professional copywriting course, contact Maria Veloso. She is a professional web copywriter who now teaches others how to write copy for the web. If you complete her course successfully she will even send you clients in the future. Check out Maria’s information.