Copywriting and Storytelling – My First Experience With This Online
I wrote my first eBook at the end of 2006. I had worked in real estate for 20 years, and knew how to get business by marketing yourself online. But this is not how I came to write this eBook.
My neighbor was struggling to make money in real estate. The market was changing in 2006, [...]
Armand Morin Opens Up AM2.0 Gold – First Time Ever Online!
Armand Morin surprised me this week. For the first time in the 6 year history of Big Seminar he opened it up online to just a select group of people. Usually you must attend one of his live events in order to join this exclusive program. I joined AM2.0 Gold in 2008. It was the single smartest business [...]
Article Marketing – Build Your Online Empire One Article At A Time
This evening I had the pleasure of attending a charity event to support an organization that does equestrian therapy for special needs children. As a former teacher and lover of all children, this group has a special place in my heart. Now that I work exclusively online I am able to support groups like this [...]
Starting An Online Business Means Leaving Your Old Life Behind
This week I would have been going back to work, if I were still teaching in the classroom. Instead, my life has changed dramatically. I was in the neighborhood in Los Angeles where my last school was loacted, so I drove by to see what was going on.
It’s been four years now, so many of [...]
Storytelling – A Compelling Form Of Sales Copy For The Web
As young children we asked the adults around us to tell us a story. It was our way of making sense of the changing world around us. School brought more stories, and soon we had stories of our own. It is no wonder that storytelling works so well in our web sales copy.
Storytelling allows readers [...]
WordPress For Websites…and More!
The WordPress platform is thought of my many people as a blogging platform. It is so much more than that. I have been able to use WordPress as a traditional website to create by optin pages, sales letters, and more.
My friend and colleague Christina Hills was the first one to teach this in 2008. Over [...]
Affiliate Marketing – My Favorite Revenue Stream
I love affiliate marketing. The first money I ever made online, in 2006, was as an affiliate for other people’s products and services. Even now, when I have more than 20 of my own products, I still make almost half of my income from this business model.
Affiliate marketing is the best way to start making [...]
Your Online Business – Taking It To The Next Level
Something magical happened in my business this week. It seemed like overnight more people were signing up for my programs and emailing me about joining my webinar trainings. At the same time, I was being asked to do more interviews and to speak at live events. While I may refer to this sequence of events [...]
Back To Blogging…Finally
I had a scare this week. After more than two years of posting to this site, my blog crashed on Monday afternoon. It was all my fault. Instead of changing over to the hosting company I teach my students to use, I left my hosting with the company I buy my domains from. This was [...]
The Bright Shiny Object Syndrome
My family has been here all summer, and yesterday they started heading back home; to the East Coast, Finland, and to China (that’s my exchange student). I found myself with some free time and decided to get something for my mother at a shop across town that has a few things she enjoys.
When I came [...]
Storytelling Workshop Will Help You To Make More Money Online
When I first came online in 2005 it was very confusing to me. I was not sure what to do to get started with an online business, so I started blogging about everything I knew. Soon I had 10 blogs and was scrambling every day to think about what I could blog about. Within a [...]
Join Me For My Monthly Mentor Program
In March of this year I started my monthly mentor program. This gives people an opportunity to study with me and build their online business without having to join one of my pricier programs. The response has been overwhelming, and I only have 9 spots remaining at the current monthly fee.
Visit my site to find [...]
Giga Alerts Are The New Google Alerts
If you read a book review here on this site, you may also notice that the book’s author has made a comment about my review. This is because they have an alert set for their name, and probably one for the title of their book as well. This is a service provided by Google, and [...]
Starting An Online Business – Strive For Excellence, Not Perfection
When you are getting started with your online business, you may not even be aware of the standard of excellence in your niche. Spend some time doing research to find out who the recognized experts are, and what type of writing and other information they are providing to the marketplace. Every niche is different, so [...]
The Inner Game Of Internet Marketing
Thoughts are things, and if you think you can be successful online you are probably very close to being there. One of my former students wrote to me today to tell me that making money online still seemed like just a fantasy to her. She is completely broke and will probably stay that way unless [...]
Do You Email Your List Often Enough?
This weekend I emailed my list on a Sunday afternoon. I have become accustomed to not emailing on a weekend after Saturday morning, but I’m starting my new training on Wednesday and wanted to get everyone registered. (This class is now full, but I am taking names for a waiting list.) I wrote the email [...]
Setting Up A Membership Site To Build Your Online Empire
After thinking about and researching the idea of setting up my own membership site for almost a year, I am finally taking action and getting it set up this month. I am very excited about this, and know that my current students will be anxious to have access to the courses and content I will [...]
Using Features and Benefits To Sell More Online
The concept of features versus benefits can be a confusing one, especially if you are new to internet marketing. People tend to talk about the features of their product or service, not realizing that no one buys features; they only buy benefits. The best example is the one about the drill. No one cares about [...]
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