Building Your Online Business And Technology - How To Write Articles, eBooks, And Create Other Products

August 19th, 2008

“Are You Frustrated With Everything You Need To Know To Make Money Online With Your Ebook?”

My name is Connie Ragen Green, and I teach people just like you how to build an online business and use the technology needed to get started in this fun and lucrative field. I have been making money online since 2006, and now make a comfortable 5 figure monthly income. You will learn how to write an eBook and articles, as well as how to set up your own blog, build webpages, create products and teleseminars and do your own web sales copy, which is copywriting for the internet. Contact me anytime to find out about the courses I teach or to find out more about my mentor program. This advanced program is limited to 40 people (I already have 30) and includes the opportunity to joint venture with me and have me promote your products and services. 

You have asked and I have listened! So many people are frustrated with technology, so I put together a 6 week course on How To Use The Technology Needed To Run An Online Business. This course has already begun, but you can join at any time and have full access to all 7 calls and email access with me.

Next Wednesday’s free teleseminar, on August 27, will be on Making Money With Affiliate Marketing. I will share how I make five figures a month, and steadily growing, promoting a variety of products and services as well as my own. Whether you are new online or have been trying to make money for awhile, you will want to hear what I have to share. I have given a call on the new product creation interface now used by Kick Start Cart. Click here to access the download of this call. You will want sign up for a free trial of Kick Start Cart, if you are not already signed up, to get the most out of this call.

Be sure to sign up in the box on the right to get the dial-in information for all of the weekly teleseminars I am teaching. You only need to sign up once to be invited to these calls.

Repurpose Your eBook Into Other Products To Create Multiple Streams Of Writing Income

August 19th, 2008

Writing your eBook will just be the beginning of building your online business. Now you must consider what other products and services people will want that are related to your eBook topic. Understanding how to repurpose your content and create many different products will help you to develop multiple streams of income that will increase steadily over time. You may even want to use books and other content from the Public Domain to find more writing to use. Here are some ways to use the same information in your eBook to create more products and services for your clients and prospects.

 

1)     Break your eBook up into as many articles as possible. Each of these articles will bring readers back to your website or blog and help you to build your list. You can submit the exact same article to as many article directories as you like. Once these articles begin to circulate on the internet, they will be there forever.

2)     Take an excerpt from your eBook and sell Read the rest of this entry »

Big Seminar 12 Is Coming To Atlanta in October!

August 18th, 2008

There was a cool breeze in the air today and all of a sudden I got excited about the next Big Seminar. You see, I went to Big, as it is affectionately referred to, for the first time in April. I learned so much, and have almosted doubled my monthly income based on the new information I learned there.

Big Seminar is put on by Armand Morin, one of the most intelligent guys on the internet. He is also very personable, and I stayed the day after Big Seminar was over to train with a group of about 40 people. It was truly magical, and I was surrounded by many people whose list I had been on for the past couple of years. I learned more about writing and marketing an eBook or other information product on that day than I had learned during the previous year.

Even if you can’t make it to Atlanta in October for this three day conference, be sure to sign up for the 12 remaining preview calls. There is no cost or obligation, and the calls are all informative and helpful to anyone starting an online business of any kind. If you are going to Big, let me know and I will refund 50% of my commission back to you on the last day of the event.

Keyword Research Tools Make Finding Your Keywords Easier

August 17th, 2008

There are free keyword research selector tools available to you on the internet. I have written about the Wordtracker tool in previous posts, but now I would like to tell you about Trellian. This service offers a free version that is very good at helping you to find keywords you may not have thought of for writing and marketing to your niche. You type in the word or words that you believe people are using to find information on your topic, and Trellian returns the searches that are being requested by people, along with additional keyword suggestions.

Keywords are the only way that the search engines can connect people who are searching for information on your topic to your blog, website, eBook, or other products and services. Once you can define these words and phrases, making this connection become much easier.

Let me know which tool you prefer - Wordtracker or Trellian. Make a list of your keywords and keyword phrases and keep it close by your computer so that you can access it easily when you are writing articles and blog posts. These free keyword research tools will make the entire process go faster and easier.

Write An eBook To Position Yourself As An Expert

August 16th, 2008

When you write an eBook, you have complete creative control over what you include and how you choose to present your information to prospective readers. I encourage my students to draw upon their life experiences, previous or current careers, and any other interests or areas of expertise that will add to the unique quality of their eBook.

Not having to deal with the demands of an editor or publisher frees you up to present your topic in the exact way that you feel is best. Use this to your advantage by including stories, case studies, relevant data or graphs, and anything else you find appropriate. You are establishing and positioning yourself as an expert by writing an eBook, so take full advantage of this and see it as an opportunity.

I like to include a picture or photgraph at the end of each chapter, and tell a story that makes a point about that chapter’s topic. You may choose to include a quote, Bible passage, or other information that will give your eBook a theme that can carry throughout the entire eBook. The more creative and unique this theme is, the more successful it will be.

More and more publishers are now looking for eBooks to publish as traditional books. You will not even be aware that a publisher has purchased and read your eBook until they contact you regarding publishing rights. Write your eBook in your own unique voice and you may be pleasantly surprised at the outcome.

Syndicate Your Blog Content Using Web 2.0 Applications

August 14th, 2008

Even though it isn’t time for my Tuesday technology tip, I wanted to share this information with you. When you make a post to your blog these days, it is likely to appear in many more places than just on your blog. This is all thanks to the magic of syndication, which basically means that your content can be delivered to different sites in various places, giving you massive exposure all over the internet. Here are some ways for you to get started so that you can use the power of syndication to gain more visibility on the internet.

  • Accept the fact that Web 2.0 is a reality and here to stay. I like to define this phenomenon as the ability for people to finally be part of the conversation online, and to choose what information they want to receive, in contrast to interruption marketing, where we were all at the mercy of those who wanted to contact us without our permission.
  • Start an account on Twitter right away. Look for people who have similar interests to yours to follow in the beginning, and then see what happens.
  • Open up an account on Facebook. Here you will be able to Read the rest of this entry »

Are You Writing About Your Passion?

August 13th, 2008

Blogging and online writing can be something you look forward to with anticipation, or something you dread. It all depends on what you are writing about. I encourage you to write aboout your passion in order to be successful on the internet.

I have students who are at various points in their internet marketing careers. The ones who truly love their topic will have a much greater chance of success. I know this because I have written about things I love and also things I cared about, but did not have a passion for. Now that I have been making my living online for two years Read the rest of this entry »

Copywriting and Content For Baby Boomers and Beyond

August 13th, 2008

Once you know exactly who your ideal clients are and your target audience, take a look at their age. As our population continues to get older, more and more of us fall into the Baby Boomer category. Yet I regularly see advertisements and information geared more towards the younger crowd.

There is a post by James Chartrand that addresses this situation very well. James talks about writing to an older audience and what you need to consider. Using short, concise sentences, and a larger font size are just two of the reasons to think about what and how you write.

When I write my web sales copy I write directly to the person whom I believe will be reading it. I have given this person a name, age, location, interests, annual income, and more. This person represents all of the men and women in my target audience. I get inside of the mind of this person and answer their questions before they even think to ask them. You can do the same thing. Be sure to address the needs and wants of your ideal client, whether you are writing an article, a blog post, an eBook, or sales copy.

You can download my 21 element Copywriting Checklist and apply this information to every point on the list. Writing web sales copy is different from print copy. You will see that as you read through the checklist. Being able to reach your target audience and offer them copy that is easy to read will save you time and make you money.

Repurpose Your Content For Greater Exposure And Time Management

August 12th, 2008

Repurposing your content allow you to take advantage of reaching many times the number of people you have have in the past. I usually begin by writing a blog post, such as this one, and then turning it into an article. The article is then submitted to the article directories. At this point my blog post is syndicated to Facebook (let’s be friends), and then I’m off to Twitter (follow me) for even wider distribution.

I continue to repurpose by holding a teleseminar on the exact same information, only now I can answer questions from the people on the call because I am using the best teleseminar service available. I also include this same content on my internet radio show (listen to a segment and favorite me, please), and again I reach an even wider audience of interested listeners. This is all done in the shortest amount of time possible.

Repurposing allows me to Read the rest of this entry »

Ebook Writing - Summer Olympics In China Demonstrate The Global Perspective

August 10th, 2008

 Although I have eBook writing and marketing students living all over the world, most of the people I work with are located in Northern America, Western Europe, and Australia. After watching the Olympics from Beijing, China, I have begun to think differently about writing and selling eBooks. I encourage you to do the same, and here are the reasons I have for changing my thinking so drastically.

  • China has about 1.3 billion residents. That is one billion more people than currently live in the United States. One out of every 5 people on planet Earth lives in China.
  • These people have the same needs, problems, desires, and goals as people throughout the rest of the world. Yet most of us working online do not reach out to them. Instead, we continue to relate to people online as though they are our next door neighbors. In order to prosper in the coming years, we must relate to our clients and prospects on a global level.
  • No matter what your niche, the people in China can relate to it. When I think of the various niche markets I write in – weight loss, Yorkshire terriers and other small dogs, relationships, success, internet marketing, and eBook writing – I know that the Chinese would also be interested in learning more.

 

So what can we all do to Read the rest of this entry »

The eBook Writing And Technology Mastermind Home Study Course Is Ready

August 8th, 2008

So many of you contacted me about my most recent course, the eBook Writing and Technology Mastermind, because I closed registration after I had 40 students. I have now put together the Home Study version, and it is available for you to learn at your own pace and on your time schedule. When you join the course you will have daily email access to me for 90 days after you begin.

This Home Study Course contains more than 18 hours of training, additional materials and information, and also includes my 21 element Copywriting E-course. Visit this page to get started right away, and let me know if you have any questions.

Brett Favre Gets Traded To Jets - We Can All Blog Again

August 7th, 2008

 If you’ve been holding your breath while the NFL decided Brett Favre’s fate, it’s time to get back to work. Of course, this is an example of using a current event to get your reader’s attention. You might also have noticed that I am starting to use more graphics, and that is because iClipArt is having a great offer on their clip art service. Check it out if you have been looking for graphics to spice up your blog posts.

Tie your blog posts into what is going on in the world around you, and you will find that your readers are more interested in your blog posts overall. If you can connect your current events post to your niche topic - even better. Football season is right around the corner, so I challenge you to tie it in to your topic and let us know so we can take a look. I will publish links to all blogs using a football connection between now and Labor Day.

Article Writing And Marketing - Build Your List By Choosing An Article Directory That Promotes You Online

August 6th, 2008

Most of you know that I write lots of articles. Lots means that I just submitted my 741st article this morning. I write on a variety of topics, but most of my articles are about writing articles and eBooks, because this is what I am passionate about.

In the beginning I only submitted my articles to Ezine Articles. They are the largest directory, and I thought I would get enough exposure by just submitting to them. After a few months I began submitting to some of the other directories, and found them to not be very good in terms of getting my article circulated around the internet. I wrote a post a couple of months ago about article length. Now my articles are longer, about 400 to 450 words, and this is the reason why.

I have just started using the ArticleMarketerFree directory. This is the free version of their paid service. They require a 400 word minimum, and promise wider distrbution of your article than most any other directory. I encourage you to sign up for a free account, and I will let you know exactly what my experience is during this month. If the distribution is as good as they promise, I will most likely join the paid version to build my list more quickly and increase my income from my online business.

How To Use Twitter To Import Your RSS Feed From EzineArticles

August 5th, 2008

Here is your Tuesday technology tip. I have quite a few articles over at EzineArticles. Today I went into my account over at FriendFeed and imported my RSS feed from EzineArticles into my Twitter account. It only takes a few minutes and gives your articles even more exposure when you share them with your followers on Twitter.

Sign up for an account at FriendFeed. Then go into your account settings and add your RSS feed from EzineArticles. It will be something like this:

http://ezinearticles.com/?expert=Connie_Ragen_Green

That’s all there is to it. Every time you publish another article, the link will automatically go into your Twitter account.

Finding Your Ideal Clients And Letting The Others Go

August 5th, 2008

This morning I went to the networking meeting held weekly in my city. I like to visit them about every 6 months or so to see what they are doing. It is not a group that would be a good fit for my online business, but I do offer them tips on how to promote their offline businesses. I am always thrilled when one of them has written an article or started a blog, but they are pretty set in their ways so this does not happen very often.

Today I was pleasantly surprised when one of the members got up to speak about her landscape design company. She now understands that not everyone with a backyard is her ideal client. Once she was able to focus on which people she wanted to work with, she was able to let everyone else go.

Think about the eBook you Read the rest of this entry »

Article Writing And Marketing, Blogging, And Sending Press Releases To Make The Phone Ring

August 4th, 2008

One part of my online business involves marketing for three small businesses. I write articles, blog, and send press releases for a handyman, an insurance agent, and a plumbing company. You can do the same thing as you are building your online business.

I began by setting up a blog for the handyman two years ago. I would write about the work he did and include pictures with many of the posts. I always included keywords in the post titles, which included the name of his city and the words handyman, patio cover, kitchen faucet repair, ceiling fans installed, or anything else that we was doing. Within a few months his phone was ringing and he had discontinued all other advertising. I had also started writing one or two articles each month for him, making sure to include these same keywords in the article titles.

By this time the insurance agent had found out what I was doing and asked me to do the same for him. We negotiated a monthly fee and I began writing. The most recent Read the rest of this entry »

Mentee Spotlight - Judy H Wright, aka Auntie Artichoke

August 2nd, 2008

This month I am featuring Judy H. Wright, Parent Educator and Relationship Coach, as my mentee of the month. Judy is a tenacious leader, as well as a prolific writer, having authored several books and written many articles. She is the founder of Artichoke Press and has so much to offer her clients. I have chosen her for the month of August because of the hard work and level of enthusiasm she brings to my mentee program. Please visit Judy’s site and contact her to find out what else she is doing. I sometimes get tired just watching how much she is able to accomplish in a short amount of time. She is also an example of someone who sets and achieves her goals. You can follow her on Twitter and find her on Facebook as well.

Position Yourself As An Expert By Blogging About Your Passion

August 1st, 2008

Most of you know that I have more than a dozen blogs. No, I don’t post to each one every day. Yes, they are all on different topics in various niches. Three of them are for small businesses that I market for.

The biggest question I get is regarding where I come up with fresh ideas and new content for each blog. The simple answer is that I always have my eyes and ears open. I read other blogs and subscribe to many email newsletters. I listen to other people’s teleseminars. I read articles online that are related to my topics. The end result is that I will never run out of things to write. You can do the same thing and position yourself as an expert in the process. Here are some suggestions for better blogging:

  • Spend time researching your topic, both online and off.
  • Read everything you can on your topic.
  • Read other blogs and leave comments when you have something to add to the conversation.
  • Google your topic and visit the sites that come up. Don’t just visit the ones on page 1 and 2 of Google; go to page 10 and see what gems you can find.
  • Love your topic and be passionate about it. It will show in your writing.
  • Be thankful that you have the opportunity to express yourself freely on your blog. Just 5 years ago, blogs were in their infancy. Now they are among the most powerful and influential sources of information the world has ever known.